Fall 2022
DAPTIVO
Multifunctional tabletop and storage solution for micro-units.
Industrial Design
The Brief
Daptivo was a 6-week design sprint completed for one of my classes at USC. The prompt for the project was open-ended, but the project had to focus on the organization of spaces. Our team of 5 set out to address spatial needs in micro-living environments.
Challenge and Opportunity
How might we combine the flat surface areas within micro-living situations into a singular adaptable table?
Product Overview
Daptivo is multifunctional tabletop and storage solution for micro-units.
Daptivo Uses
Key Features
Extending Surface
An extra 4 square feet of table flips up to expand the size of the surface. This is helpful for dining with friends.
Storage Space
Daptivo has multiple compartments for storage adding about 6 square feet for for supplies.
Elevated Surface
Daptivo raises from 30” to 38” allowing for varying interactions with the heights. This is great for a kitchen counter surface.
Mobility
Daptivo sits on castors, so you have the flexibility to roll Daptivo into place when you need it.
Saving Space
In micro-living, residents need to fight for every square foot. Individuals might buy a kitchen island, a desk, and a dining table which takes up about 22ft². Daptivo saves:
3.0x
space saved compacted
1.9x
space saved extended
Daptivo’s Footprint Vs. Having a Desk, Dining Table, & Kitchen Island
Saving Money
As for cost, one might be spending around $500 or more on traditional furniture. We intend to sell Daptivo for around $150 which saves our customers about $350.
Daptivo’s Cost Vs. Buying a Desk, Dining Table, & Kitchen Island
Case Study
Daptivo was a 6-week design sprint completed for one of my classes at USC. The prompt for the project said teams had to focus on the organization of spaces.
Market Research
We looked into micro-living as a trend that would need new organizational solutions. Given that these units are much smaller than traditional, individuals are fighting to regain every square foot they can.
75%
Micro-living is projected to increase by 75% in the next decade.
~350
Units around 350 square feet need flexible furniture solutions.
Problem
As micro-apartments rise in popularity in expensive urban areas, there is not enough space within these micro-apartments (~350 sq. ft.) for individuals to comfortably fit all of their furniture and possessions.
Our Thought Process
Prototyping
Our design intentions evolved and developed over brainstorming and designing in different mediums.
Qualitative User Testing Take Aways
Users wanted more height options as different levels are more accommodating. The next iteration will include this feature.
Indistinctive Appeal
“Very functional but its design doesn’t show off its own flexibility.”
“Just looks like a study table.”
Height Needs
“9/10 user interviews desired variance in height."
Brand Identity
The word “Daptivo” roots from the Spanish word for adaptive as our product could adapt for many use cases. Our target demographic is mostly younger renters as they are the ones budgeting for micro-living. Given this, we opted to bring a dynamic and energizing appeal to this branding.
Typography
Colors
Logo
Building Blocks
