More Than Meets the Eye
A case study on a L.A. neighborhood and implementation of HCD policy frameworks.
About This Case Study
I wrote this case study as part of a semester-long class assignment in my Housing and Community Development class. The project focused on conducting a SWOT analysis for a Los Angeles neighborhood. We would then apply what we learned from the class and neighborhood research to develop policy frameworks to support our assigned community best. Our team of five tackled the Boyle Heights neighborhood nestled just east of Downtown. In this case study, you will find a neighborhood profile and SWOT analysis on Boyle Heights before transitioning to our team’s proposed policy frameworks.
Boundaries + Demographics
As the boundaries of a neighborhood can be subjective by a variety of sources, we defined the boundaries of the Boyle Heights neighborhood to extend as far south as the 5 Freeway, as far north as the 10 Freeway (excluding the Keck campus), as far east as the 5 Freeway, and as far west as North Lorena Street. Our boundaries for demographic related data included the 90033 zip code.
Boyle Heights’ demographic makeup reflects a low to moderate-income community (Median Household Income: $49,734) consisting of a majority Hispanic and Latino population (88.1%). While their bachelor’s degree attainment level is lower than the rest of California (-23.5% to California), Boyle Heights has an above-average K-12 enrollment rate (+3.1% to California).
Over the past two decades, Boyle Heights has improved economic viability and educational attainment. Bachelor's Degree attainment or higher has risen by 8.9%, and the percentage of the population graduating from high school has increased by 8.8%. These numbers are most likely a result of higher enrollment populations in K-12 (+3.1% to California). Economically, Boyle Heights has significantly improved, with a 44% increase in Median Household Income. Employment rates have risen by 7.3%, and poverty rates have steadily declined.
Demographic Overview
Income + Employment
Educational Attainment
Neighborhood Profile
The team was assigned to research the following areas as they pertain to Boyle Heights. These areas of interest would help inform the SWOT analysis. Click a section to reveal a focused view.
Economic Development
Housing Stock
Mobility & Access
Education Analysis
General Amenities
Open Spaces and Recreation Centers
Food Access
Stakeholder Analysis
SWOT Analysis
This analysis utilized research from our neighborhood profile to identify areas where the community excelled and where it faltered. By identifying strengths and weaknesses, we were better able to direct our focus in our policy frameworks, leveraging opportunities and mitigating threats.
Strengths
Low Household Income: Most likely due to lower industry wages in the labor population and lower educational attainment rates, families in Boyle Heights make almost half the median income in Los Angeles, putting them at a disadvantage.
Homeownership Rate: Homeownership has been one of the best ways to build generational wealth among families. In Boyle Heights, the homeownership rate is 20.8% or 35% less than the rest of the state due to low wages forcing residents to rent.
Economic Outsourcing: With an average commute time of 30 minutes and 75% of the labor population driving to work, it can be assumed that many individuals deliver value outside the community to bring in economic resources. This shows weak initiative to bring jobs to Boyle Heights.
Non-Specialized Schools: While schools with magnet programs pull ahead in reading and math proficiency, those in non-specialized school programs suffer more than their peers in focused programs.
Crime: Crime in the neighborhood makes it harder for the residents to feel a sense of security and safety. Based on data released by the FBI in 2022, Boyle Heights is 11% above the national crime average. In addition, Boyle Heights is 88% above the national average in violent crimes and 4% lower than the national average in property crimes. Nevertheless, the high levels of crime affect the quality of life for its residents.
Weaknesses
Education Enrollment: Boyle Heights firmly believes education is the impetus for upward economic mobility. As a result, Boyle Heights has an above-average K-12 enrollment population in a community that would otherwise have higher dropout rates.
Transit-Oriented Development: Boyle Heights’ updated community plan calls for zoning that enables dense mixed-use and affordable housing development along transit corridors. This inclusionary zoning serves Boyle Heights’ growth to serve the community with attainable rent prices, serving those who need to use it the most.
Community Unity and Organizations: The neighborhood organizations serving Boyle Heights are incredibly tied to the community's needs, as most are local. Moreover, these groups are unified in tackling important neighborhood issues such as healthy growth, affordable housing, and accessible transportation.
Local Businesses and Restaurants: Boyle Heights opposes outside gentrification efforts. As a result, the neighborhood is very cautious about what businesses in the community get to operate. This choice enables Boyle Heights to support its local economy and the residents that live there.
Historical and Cultural Significance: The rich cultural history of Boyle Heights has been sown over generations. Specifically, since Boyle Heights was the epicenter of the Chicano Movement from the 1960s through the 90s, central-American influences are highly prevalent. This is a unique, non-reproducible strength of Boyle Heights (it is the kind of cultural vibrancy that can't be synthetically fostered). This is evident in its local businesses and landmarks (for example, Candelas Guitars and Mariachi Plaza). The Boyle Heights community identifies closely with their immigrant neighbors and the role of immigration in their storied past and, therefore, works to protect the central-American presence in the community (seen through their opposition to gentrification).
Opportunities
Transit-Oriented Development: Along Boyle Heights’ commercial/transit corridors, you will find retail but not much residential density to support foot traffic or transit usage. As an opportunity, Boyle Heights can develop mixed-use to build foot traffic and bring ridership to public transportation services.
Magnet Schools and Career Development Programs: The best schools in Boyle Heights are the high schools that have specialized programs for topics like STEM and medicine. Investing in more of these programs could allow the community to see successful academic outcomes. Additionally, for adults who want to advance their careers or transition occupations, Boyle Heights has the opportunity to invest in career development programs that support adult education and job training.
Entertainment and Cultural Amenities: One of the problems Boyle Heights has is that educated populations who leave the community still need to return. This phenomenon might result from the area's need for more entertainment and cultural amenities. An opportunity for the neighborhood to bring in more outside revenue is to create event centers, museums, and public art displays that attract outside visitors. Tapping into the novel cultural richness of Boyle Heights could prove especially valuable in attracting tourists to spend their money in Boyle Heights.
Threats
Housing Stock Age + Quantity: One of the threats Boyle Heights will face in the coming decades is a housing stock in disrepair. With almost 40% of the housing stock being built before 1940, it is easy to see that new affordable homes must be built. Only 25% of the housing stock has been built in the last 40 years.
Anti-Gentrification Efforts: Gentrification, investment from more affluent communities into poorer neighborhoods that often alters the character and causes displacement, in low-moderate income communities can tear the community apart if the growth does not benefit those living there. In efforts to maintain a local presence, Boyle Heights has rejected housing and mixed-use projects that would bring new economic growth. If the neighborhood is still looking for a way to attract new businesses and talent to the area, change will take longer to realize.
Lack of Population Growth: Since 2000, Boyle Heights has only seen the addition of 1000 people to the neighborhood. This stagnation results from upward economic mobility, enabling those to enter more affluent neighborhoods rather than returning to the community. Additionally, the demand to retain local businesses has led the neighborhood to keep out non-local companies that might bring new jobs and economic growth.
Lack of Connection to the Regional Economy: With a focus on local businesses, Boyle Heights limits its economic growth by not allowing outside companies to operate. While protecting against the consequences of gentrification, such as displacement, benefits the residents, not bringing new jobs into the neighborhood is making the neighborhood more car-dependent and reliant on other communities.
Policy Frameworks
The goal of the policy frameworks portion of the project was to suggest strategies to address threats and weaknesses in the community by capitalizing on strengths and opportunities from our SWOT analysis. The team focused on addressing the issues of organized crime, an unaccommodating housing stock, and low economic development potential. Below are two summaries of other team members' strategies on crime and housing along with the policy framework I wrote on economic development.
Policy Framework Recommendation #1
Crime Prevention and Response
The policy framework for reducing crime in Boyle Heights, a neighborhood with a crime rate 11% above the national average, focuses on addressing the root causes of crime, particularly the influence of organized gangs on youth and the community. The proposed strategy draws inspiration from successful initiatives like President Biden's 2021 Community Violence Intervention initiative, emphasizing youth programs and gang reformation. The Comprehensive Youth Intervention Program, backed by a $15 million budget, collaborates with community organizations, law enforcement, and service providers to reduce violence, especially among youth exposed to crime.
The framework also includes the Community Safety Program, active since 2011, which has been effective in building trust between residents and law enforcement, leading to increased security and crime reduction. Another key component is the Early Intervention Program for first-time youth offenders, offering an alternative to formal juvenile justice processing, focusing on intense case management and family involvement.
Mirroring the approach of Homeboy Industries, the largest gang intervention, rehab, and re-entry program globally, the policy will combine elements of this successful model with the Community Safety Program and Community Violence Intervention Initiative. It aims to offer at-risk youth services to prevent violence and gang involvement, utilizing community-based organizations, service providers, and law enforcement for intervention and prevention. This holistic approach, emphasizing community involvement and leveraging local pride in small businesses, seeks to significantly reduce gang activity and violent crime in Boyle Heights, enhancing overall community safety.
Policy Framework Recommendation #2
Building Affordable Transit-Oriented Housing
The Boyle Heights Community Plan, introduced in Los Angeles in 2020, is a strategic framework aimed at combating gentrification while fostering transit-oriented housing development in Boyle Heights. Central to the plan is the preservation of multigenerational residential areas through new zoning laws that limit large luxury constructions. Recognizing the neighborhood's lower median household income, the plan leverages the Metro Gold Line's Eastside Extension and extensive bus routes to facilitate affordable and convenient transit access for residents. The plan envisions concentrated development near transit hubs, reducing reliance on carpooling and promoting affordable housing, especially along the Metro B line and Soto Street, which is identified as an ideal location due to its ample public transportation options and vacant lots. Additionally, the plan is supported by city council protections that prevent unjust evictions and rent hikes, ensuring long-term residential stability. This comprehensive approach aims to add 39,000 new housing units by 2040, making Boyle Heights a model for "Transit Affordable Housing.”
Policy Framework Recommendation #3
Local Economic Development
Boyle Heights needs more entertainment and tourism amenities. This fact makes it less attractive for young professionals, especially those from the community planning to return after college. Additionally, the need for more job opportunities in the neighborhood, exacerbated by outsourcing jobs to other communities, significantly impedes the area's economic growth potential. Despite these challenges, Boyle Heights possesses a unique advantage in its Hispanic cultural heritage and significance, which can attract local jobs and help retain residents.
While Downtown Los Angeles, across the LA River, features prominent Hispanic cultural centers like Olvera Street and La Plaza de Cultura y Artes, Boyle Heights has yet to embrace and capitalize on its rich heritage and authenticity fully. To address this, Boyle Heights could focus on developing cultural and entertainment-related amenities, thus creating a notable tourism hub.
Turning Boyle Heights into a tourist destination involves initial short-term place-making to make the area more appealing to outsiders and creating a long-term strategy to incentivize local investment into tourism-related amenities and maintain existing spaces.
In the near future, Boyle Heights can take action to make the area safer and more appealing by improving local infrastructure and preserving historic landmarks. This past year, Boyle Heights received $37.7 million in grants for pedestrian and street improvements. This money is set to make streets safer and the community more connected for pedestrians and cyclists, laying the foundation for more active streetscapes and greater access to essential destinations (My News LA).
One of the easiest ways Boyle Heights can preserve heritage and boost tourism is through investment in the preservation of historic landmarks. An example of the neighborhood successfully preserving a landmark is the Boyle Hotel. Situated across the street from the renowned Mariachi Plaza, the Boyle Hotel stood in disrepair until 2006, when the East Los Angeles Community Corporation (ELACC) purchased the property to preserve and rehabilitate the building. ELACC would receive $24.6 million in funding across all levels of public dollars to revitalize the facade into its original appearance and provide low-income housing for the community (LA Conservancy). Additionally, removing blight from the building further increased the appeal of Mariachi Plaza. This example shows how public investment in historic preservation can be a win for a community rooted in authentic culture.
While the Boyle Hotel was saved mainly with the help of a low-interest loan in 2008, today, other potential landmarks can be saved with Opportunity Zone investment. As the policy gives tax deferrals and reductions on capital gains taxes, Opportunity Zones serve as an option to incentivize investment in rehabilitation and tourism-related projects.
In supplement to new tourist and entertainment attractions, Boyle Heights has the opportunity to accommodate overnight visitors through building lodging, which might bring in bed tax revenues to invest in other projects. The only issue is that the zoning around key cultural attractions, such as Mariachi Plaza and the cross-section Cezar E Chavez and Soto Street, only allows for hotel usage if they are designated for mixed-use. Adding this use to entertainment-focused nodes in the community would be beneficial to accommodate overnight visitors.
The last placemaking decision Boyle Heights could take to support local businesses and foster culture-oriented tourism nodes is to designate a Tourism Improvement District (TID). TIDs can enhance the area's visibility and sponsor events to attract overnight visitors, potentially boosted by investments in lodging. A TBID could also contribute to a safer environment; in Los Angeles, such districts have been associated with an 11% decrease in serious crimes and a 32% reduction in arrests, making TIDs an attractive option for Boyle Heights (Department of Transportation). In short, TIDs can garner attraction to local businesses and cultural amenities while reducing crime.
When creating a long-term strategy to supply the capital to tourism and entertainment-related projects, Boyle Heights has a few options, such as creating loan and grant programs for small businesses and prioritizing community development projects through opportunity zones.
In San Diego, the city is investing in multiple funds that supply loans to small businesses that might not get a traditional loan because of their credit history but have a good business plan. These funds have given small businesses the capital they need to get off the ground and helped the local small business community prosper (Western Cities). The City of LA and the Boyle Heights neighborhood have the opportunity to create funds to support the tight-knit local businesses community of Boyle Heights. As undocumented immigrants run many small businesses and those that don’t meet the criteria to secure traditional loans, a loan program with lower barriers to entry could enable small businesses to grow in the neighborhood, thus creating new employment opportunities and better wages. Moreover, companies receiving capital from the underground market will not have to deal with the intimidation and predatory practices of gangs. This will be crucial to solving the violent crime occurring behind closed doors.
Final Thoughts
I wrote this case study as part of a semester-long class assignment in my Housing and Community Development class. The project focused on conducting a SWOT analysis for a Los Angeles neighborhood. We would then apply what we learned from the class and neighborhood research to develop policy frameworks to support our assigned community best. Our team of five tackled the Boyle Heights neighborhood nestled just east of Downtown. In this case study, you will find a neighborhood profile and SWOT analysis on Boyle Heights before transitioning to our team’s proposed policy frameworks.